There’s been a lot of hype in the last few days about the Fuzzi Bunz Mystery Print Promotion. The deal was, you purchase SIX Fuzzi Bunz of your choice and then send in a rebate form to FB and they’ll send you TWO totally free cloth diapers! The problem came from the fact that one of the free diapers was to be a super secret Mystery Print and we all know how bonkers mamas get over cute new prints!
When anything is kept a secret and promoted like crazy people begin to speculate. Would it be owls or monkeys, autism awareness or tie dye, floral or argyle? Mamas became sure that this new print diaper was to be the latest and greatest in what might be a new line of Fuzzi Bunz print cloth diapers.
So when it came to light that the new prints were actually white Fuzzi Bunz with a screenprinted graphic on the bum, you can imagine some, well actually a lot, of people are disappointed.
What do I think? Well I think that due to strict MSRP’s on popular cloth diapers, consumers should be happy to have the option (you did not have to buy them) to save some money on one of the leading cloth diaper brands. TWO free diapers is nothing to sneeze at and from what I know, no one was charged shipping to receive their free cloth diapers.
Perhaps the wording could have been a little different, perhaps the “prints” should not have been a mystery.
I personally wonder, if the promotion was simply for two free Fuzzi Bunz diapers and when they arrived one had a screenprinted image on the back, would families have then been excited to have received something other than just plain diapers? I think that might have been the case for a lot of moms.
The bottom line is that families had a choice in whether or not to take advantage of the promotion and if they’re willing to buy SIX diapers at full price just on the off chance that they’ll get a cute diaper for free then well, it was their decision. On the plus side, they are Fuzzi Bunz, and you can always cover up the diaper with clothes if you don’t like the design.
I’m Julie, a former cloth diaper retailer who discovered a passion for the industry. Now, instead of selling cloth diapers, I advocate them and promote small businesses I love who sell and manufacture them.
I’m the wife of a fireman and mother of three. I have a daughter and identical twin sons.
